Monsters to Mice
Those ‘too hard to do’ brand issues, best avoided.
Look carefully, they may be mice,
with unexpected benefits.
A better way forward...
When your business model is under pressure
When your market is being disrupted
When the market has moved, and innovation is lacking
When you need to re-imagine the way things can be
When you need an injection of ideas, energy or purpose
When you need to find a competitive advantage
When you need to re-orientate people and the organisation
When you need to re-energise, re-purpose, re-focus
When your brand, product or service needs transformation.
Monsters that are currently engaging us
For many financial planning isn’t about the most tax-efficient investment, but about food, bills and rent. Is making people worry about finances the best way to help them make better decisions and experience better financial health? Wouldn’t it be better to understand, coach and support? How could that be done at scale.
We’re bringing together the behaviour insight, design thinking and creativity to show how.
Traditional approaches only work within known parameters, what if the parameters are unknown? With an ever-increasing rate of product commoditisation, how can you reposition and market a technology brand not as a product but as a service.
We’re bringing together customer insight, service design and proposition thinking to reimagine brand positioning and communication.
Regulated healthcare services need deliver safe service improvements within constrained resources. Traditional approaches struggle to reconnect in a human way with both patients and healthcare professionals to innovate and collaborate across different clinical disciplines.
We’re bringing together medical professionals, online learning specialists, behavioural scientists and digital service designers to develop a framework for programmes that go ‘beyond the procedure’ to meet these new needs.
Putting care at
the heart of
Creative and critical thinkers.
We bring together a range of disciplines and thinking styles with a depth of understanding of many industries.
Andy's strength lies in his vision of what something could be and of the steps required to get there.
With his ability to lift thinking out of the mundane, he can see and articulate connections and insights that raise everyone’s game that lead to transformation of performance.
As a pragmatist and critical thinker, Sam builds the arguments, processes and relationships required for successful projects.
Design thinking sits at the heart of Sam’s approach, keeping the team focused on co-creation, working together to create better ideas, products and services delivery.
Sarah has a commercial brain with a creative heart and combines them brilliantly.
With an attitude that is open and authentic, she is able to engage and encourage both the team and clients to think positively and proactively.
Liz is tenacious at getting to the heart of the matter, providing research and insight that leads to real understanding and breakthrough.
Building arguments and business cases to support change is Liz’s key strength, providing reassurance and clarity when its most needed.
Founded and curated by Well Thought
An office, a co-working community and a place to think creatively and productively
A creative collaborative space designed for innovative thinking.
Workshop, is a vibrant and growing community of creative, entrepreneurial people
designed to foster collaboration, creativity and thinking, curated by Well Thought.
And yes, it is available to Well Thought clients who want some space to think.