Prototypes are a great creative way to begin solving problems, making your ideas tangible, real and engaging. When we see ideas realised then we can see how things can change and create challenging ideas for implementation. Developing prototypes can encourage conversations and better collaborations across functional areas or between users and organisations.

A simple sketch on paper, a model, a digital mockup or even role-play, all of them create emotion and engagement with a problem in a new and creative way to give better feedback to your ideas.

Prototyping can be one-off workshop-based or as part of an overall strategic project. We think it’s so important, we’ve created our own Prototype Lab.